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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Tuesday, February 19, 2013

Bill to shield nursing homes from lawsuits clears Senate along party lines; not looking healthy in House despite TV, radio ads

Last week the state Senate approved on party lines a bill that would make lawsuits against nursing homes go through a review panel first. Republicans supported the bill and Democrats voted against it in a 23-12 vote that marked the clearest partisan split in the Senate in this year's legislative session.

Senate Bill 9 would create medical review panels of three physicians and an attorney moderator to hear complaints against long-term care facilities and vote on whether the suit had enough merit to go to court.  The bill's sponsor, Senate Health and Welfare Chairwoman Julie Denton, R-Louisville, declind to answer an opposign senator's questions about the bill. She said in introducing it that the panel would be advisory but its opinion would be admissible in court and would curb such lawsuits, reports Jack Brammer of the Lexington Herald-Leader.

Bills like this have failed in years past and could have diverse implications for Kentucky communities and nursing homes. At least one Kentucky newspaper looked around and found that lawsuits are one reason Extendicare Health Services Inc. shed management responsibilities last year for all 21 of its facilities in Kentucky, reports Nick Tabor of the Kentucky New Era in Hopkinsville.

Without Extendicare management in Western Kentucky, the volume of nursing-home lawsuits in the region appears to be shrinking, Tabor reports. In recent years, nearly all the Christian County cases that have been closed were dismissed through settlements, not by judges declaring them unfounded. This suggests the bill would minimally affect the county, writes Tabor. Other Kentucky communities may be affected differently; judges differ from circuit to circuit.

Although the bill passed the Senate, it appears to be on its deathbed in the House. Rep. Tom Burch, D-Louisville, who chairs the House Health and Welfare Committee, joked about its prospects to Tabor: “I can’t make any predictions about the bill this time, but I’ve called in three priests to have the last rites ready.” If nursing homes received this new layer of protection, he said, hospitals and day-care centers would want it too.

A similar bill died in Burch's committee last year; this version is being supported by television and radio commercials urging viewers and listeners to call their legislators in support. When Extendicare announced last spring it was transferring management of all its Kentucky facilities to a Texas company, it cited Kentucky’s “worsening litigation environment” and said tort reform seemed unlikely here.

Bernie Vonderheide, director of Kentuckians for Nursing Home Reform, said most so-called “frivolous” lawsuits would cease if the state imposed minimum staffing requirements on nursing homes, his group's main legislative goal. (Read more)
Last week the state Senate approved on party lines a bill that would make lawsuits against nursing homes go through a review panel first. Republicans supported the bill and Democrats voted against it in a 23-12 vote that marked the clearest partisan split in the Senate in this year's legislative session.

Senate Bill 9 would create medical review panels of three physicians and an attorney moderator to hear complaints against long-term care facilities and vote on whether the suit had enough merit to go to court.  The bill's sponsor, Senate Health and Welfare Chairwoman Julie Denton, R-Louisville, declind to answer an opposign senator's questions about the bill. She said in introducing it that the panel would be advisory but its opinion would be admissible in court and would curb such lawsuits, reports Jack Brammer of the Lexington Herald-Leader.

Bills like this have failed in years past and could have diverse implications for Kentucky communities and nursing homes. At least one Kentucky newspaper looked around and found that lawsuits are one reason Extendicare Health Services Inc. shed management responsibilities last year for all 21 of its facilities in Kentucky, reports Nick Tabor of the Kentucky New Era in Hopkinsville.

Without Extendicare management in Western Kentucky, the volume of nursing-home lawsuits in the region appears to be shrinking, Tabor reports. In recent years, nearly all the Christian County cases that have been closed were dismissed through settlements, not by judges declaring them unfounded. This suggests the bill would minimally affect the county, writes Tabor. Other Kentucky communities may be affected differently; judges differ from circuit to circuit.

Although the bill passed the Senate, it appears to be on its deathbed in the House. Rep. Tom Burch, D-Louisville, who chairs the House Health and Welfare Committee, joked about its prospects to Tabor: “I can’t make any predictions about the bill this time, but I’ve called in three priests to have the last rites ready.” If nursing homes received this new layer of protection, he said, hospitals and day-care centers would want it too.

A similar bill died in Burch's committee last year; this version is being supported by television and radio commercials urging viewers and listeners to call their legislators in support. When Extendicare announced last spring it was transferring management of all its Kentucky facilities to a Texas company, it cited Kentucky’s “worsening litigation environment” and said tort reform seemed unlikely here.

Bernie Vonderheide, director of Kentuckians for Nursing Home Reform, said most so-called “frivolous” lawsuits would cease if the state imposed minimum staffing requirements on nursing homes, his group's main legislative goal. (Read more)
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Wednesday, January 9, 2013

Coalition of health groups launches two-week ad campaign to drum up support for a statewide smoking ban

A geographically targeted newspaper and online advertising campaign calling for "a comprehensive, statewide smoke-free law" is hitting Kentucky media outlets this week, as the legislature convenes, and next week. The campaign was launched by Smoke-Free Kentucky Coalition, the Campaign for Tobacco-Free Kids and the Robert Wood Johnson Foundation. The newspaper ad can viewed here.

Twenty-nine percent of Kentucky adults are smokers, giving the state the highest smoking rate in the U.S., and ranks very high in youth smoking, according to the Centers for Disease Control. Kentucky also has the nation's highest lung cancer death rates, 87 percent of which are caused by smoking, according to the National Cancer Institute. The state also "lags behind other states in enacting a comprehensive, statewide smoke-free law that covers all indoor workplaces, including bars and restaurants," a press release about the ad campaign says. Twenty-four states have smoking bans. A fall poll for the Foundation for a Healthy Kentucky showed that 59 percent of Kentucky adults support a smoking ban in workplaces, restaurants and bars. For a story on the poll, click here.

Tobacco-Free Kids communications manager Catherine Butsch said the ad is running in the Lexington Herald-Leader, the Messenger-Inquirer of Owensboro, the Daily Independent of Ashland, the Commonwealth Journal of Somerset, the Kentucky New Era of Hopkinsville, the Glasgow Daily Times, the Paducah Sun, the Paducah-based West Kentucky News, the Sentinel-Echo of London, the Lebanon Enterprise, the Jessamine Journal, the Tompkinsville News, the Carlisle Weekly of Bardwell, the Fulton Leader, the Marshall County Tribune Courier, and the Kentucky Gazette, a government-oriented twice-monthly in Frankfort. The online ad will run on websites of the Herald-Leader, Business Lexington, The Lane Report and CN2, a cable news service. The campaign will cost $93,000, Butsch said.
A geographically targeted newspaper and online advertising campaign calling for "a comprehensive, statewide smoke-free law" is hitting Kentucky media outlets this week, as the legislature convenes, and next week. The campaign was launched by Smoke-Free Kentucky Coalition, the Campaign for Tobacco-Free Kids and the Robert Wood Johnson Foundation. The newspaper ad can viewed here.

Twenty-nine percent of Kentucky adults are smokers, giving the state the highest smoking rate in the U.S., and ranks very high in youth smoking, according to the Centers for Disease Control. Kentucky also has the nation's highest lung cancer death rates, 87 percent of which are caused by smoking, according to the National Cancer Institute. The state also "lags behind other states in enacting a comprehensive, statewide smoke-free law that covers all indoor workplaces, including bars and restaurants," a press release about the ad campaign says. Twenty-four states have smoking bans. A fall poll for the Foundation for a Healthy Kentucky showed that 59 percent of Kentucky adults support a smoking ban in workplaces, restaurants and bars. For a story on the poll, click here.

Tobacco-Free Kids communications manager Catherine Butsch said the ad is running in the Lexington Herald-Leader, the Messenger-Inquirer of Owensboro, the Daily Independent of Ashland, the Commonwealth Journal of Somerset, the Kentucky New Era of Hopkinsville, the Glasgow Daily Times, the Paducah Sun, the Paducah-based West Kentucky News, the Sentinel-Echo of London, the Lebanon Enterprise, the Jessamine Journal, the Tompkinsville News, the Carlisle Weekly of Bardwell, the Fulton Leader, the Marshall County Tribune Courier, and the Kentucky Gazette, a government-oriented twice-monthly in Frankfort. The online ad will run on websites of the Herald-Leader, Business Lexington, The Lane Report and CN2, a cable news service. The campaign will cost $93,000, Butsch said.
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Monday, October 1, 2012

Obesity is a dirty word: Study looks at what works in anti-obesity campaigns, and it's not telling people they're fat

What about those anti-obesity ads? Is anyone listening? If so, is anyone motivated to do better? Might they be offensive to some? Educational? Helpful? Are they working at all? More importantly, why and why not?

Researchers at Yale University's Rudd Center for Food Policy and Obesity have stepped into the breach to measure Americans' attitudes about ads meant to encourage less girth and better nutrition. According to The Atlantic's Lindsay Abrams, the researchers took a nationally representative sample of Americans and asked them to look hard at these highly visible campaigns and their somewhat showy slogans. Abrams writes: "The researchers were interested in knowing what the respondents thought about how informative, motivating, or credible the slogans seemed. They were also curious as to which ads came off as confusing, stigmatizing, or inappropriate. Finally, they asked the respondents whether they intended to follow the messages' advice."

The result? Not surprising, really. We want positive reinforcement and reject stigmatizing or otherwise negative messages. Our favorite message of the ones examined? The simple one from First Lady Michelle Obama's "Let's Move" campaign, "Move Every Day."  The most positively rated campaigns? "Those focused on encouraging specific health behaviors or actions, like eating fruits and vegetables every day or engaging in physical activity," said the study's lead author Rebecca Puhl, "And the most motivating were the ones that made no mention of obesity or weight at all."

Nobody, researchers found, likes being told that their child's obesity is their fault or that it is child abuse. Neither do we like being told we're fat but not told clearly what to do about it. 'Obesity' itself is a bad word. "Certainly what we find is when more neutral words are used, like 'unhealthy weight' or 'high BMI' those are preferred and viewed to be more motivating," said Puhl. The trick, Abrams writes, is going to be in "figuring out how to be anti-obesity without being anti-obese people" -- and boiling these issues down to a slogan is difficult to do. (Read more)

You might also be interested in a related Atlantic story about how a Minnesota "anti-obesity" campaign lies in that gray area between educating and shaming. To read the story and view the videos of the ads, go here.
What about those anti-obesity ads? Is anyone listening? If so, is anyone motivated to do better? Might they be offensive to some? Educational? Helpful? Are they working at all? More importantly, why and why not?

Researchers at Yale University's Rudd Center for Food Policy and Obesity have stepped into the breach to measure Americans' attitudes about ads meant to encourage less girth and better nutrition. According to The Atlantic's Lindsay Abrams, the researchers took a nationally representative sample of Americans and asked them to look hard at these highly visible campaigns and their somewhat showy slogans. Abrams writes: "The researchers were interested in knowing what the respondents thought about how informative, motivating, or credible the slogans seemed. They were also curious as to which ads came off as confusing, stigmatizing, or inappropriate. Finally, they asked the respondents whether they intended to follow the messages' advice."

The result? Not surprising, really. We want positive reinforcement and reject stigmatizing or otherwise negative messages. Our favorite message of the ones examined? The simple one from First Lady Michelle Obama's "Let's Move" campaign, "Move Every Day."  The most positively rated campaigns? "Those focused on encouraging specific health behaviors or actions, like eating fruits and vegetables every day or engaging in physical activity," said the study's lead author Rebecca Puhl, "And the most motivating were the ones that made no mention of obesity or weight at all."

Nobody, researchers found, likes being told that their child's obesity is their fault or that it is child abuse. Neither do we like being told we're fat but not told clearly what to do about it. 'Obesity' itself is a bad word. "Certainly what we find is when more neutral words are used, like 'unhealthy weight' or 'high BMI' those are preferred and viewed to be more motivating," said Puhl. The trick, Abrams writes, is going to be in "figuring out how to be anti-obesity without being anti-obese people" -- and boiling these issues down to a slogan is difficult to do. (Read more)

You might also be interested in a related Atlantic story about how a Minnesota "anti-obesity" campaign lies in that gray area between educating and shaming. To read the story and view the videos of the ads, go here.
Read More